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Trademark

MERCHANTS' CHOICE

DEAD

Updated: 20 Feb 1998

Serial Number

74503904

Filed: 18 Mar 1994

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Attorney

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Class 035

Advertising, business management, and administrative services

Standard Character Mark

Specific design elements protected

Description

promoting the services of others through a membership benefit program marketed to retailers and other businesses which accept personal and commercial credit cards, namely, life insurance, discount travel, hotel/motel discounts, car and truck rental discounts, lost key return services, personal credit card registration, and household inventory record keeping

Trademark Coverage Details

Standard Character Mark

Words or letters in plain text without any specific font style, size, or color claim.

Mark Literal Elements: MERCHANTS' CHOICE

Standard Character Claim: No. This mark may include specific styling, fonts, colors, or design elements.

Mark Drawing Type: 1000 - Standard Character Mark

For E-commerce Sellers:

This trademark protects specific visual elements. Exact details of protection depend on the mark's visual appearance and any color claims.

Classification Information

035

Service Class

Advertising, business management, and administrative services

What this class covers:

This class includes business management, marketing, and retail services. It covers everything from consulting firms and advertising agencies to online shopping platforms. If a company helps other businesses grow or operate, it likely belongs here. However, financial and legal services belong in different classes.

In simple terms: Business services like advertising, marketing, and management

First Use in Commerce

0

First Use Anywhere

0

Legal History

Status DateAction Taken
20 Feb 1998ABANDONMENT - NO USE STATEMENT FILED
19 Aug 1997NOA MAILED - SOU REQUIRED FROM APPLICANT
13 Mar 1997EXTENSION OF TIME TO OPPOSE RECEIVED
18 Feb 1997PUBLISHED FOR OPPOSITION
17 Jan 1997NOTICE OF PUBLICATION

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