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Trademark

VIVA

LIVE

Updated: 30 Jul 2019

Serial Number

77640882

Filed: 29 Dec 2008

Registration Number

5821963

Registered: 30 Jul 2019

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Attorney

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Class 035

Advertising, business management, and administrative services

Stylized Words/Letters

Covers exact words in any format

Description

Providing marketing and promotions of events, namely, sporting events, dance events, live performances, DJ events, corporate sponsorship programs, comedy productions; providing marketing and promotion of festivals, concerts and musical shows; providing promotional services on-premise by distributing advertising literature; sample distribution for others; marketing provided by mobile telephone; providing lead generation services; marketing services, namely, promoting the goods and services of others through multicultural and urban promotions; promoting the goods and services of others through a sweepstakes; providing web-based lead generation services; web-based design of advertising materials for others; in-house design of advertising materials for others; providing business consultation in the nature of strategic planning for advertising campaigns; management of tours for performing artists; venue acquisition, namely, locating and negotiating terms for entertainment venues for a specific event; public relations and media relations, business services, namely, facilities management of event venues

Trademark Coverage Details

Stylized Words/Letters

Words or letters with a specific styling, font, or arrangement.

Mark Literal Elements: VIVA

Standard Character Claim: Yes. The mark consists of standard characters without claim to any particular font style, size, or color.

Mark Drawing Type: 4000 - Stylized Words/Letters

For E-commerce Sellers:

This trademark protects the word(s) in ANY font, style, size, or color. Using these exact words for similar products/services may infringe on this trademark regardless of how you display them.

Classification Information

035

Service Class

Advertising, business management, and administrative services

What this class covers:

This class includes business management, marketing, and retail services. It covers everything from consulting firms and advertising agencies to online shopping platforms. If a company helps other businesses grow or operate, it likely belongs here. However, financial and legal services belong in different classes.

In simple terms: Business services like advertising, marketing, and management

First Use in Commerce

28 Feb 2019

First Use Anywhere

28 Feb 2019

Legal History

Status DateAction Taken
30 Jul 2019REGISTERED-PRINCIPAL REGISTER
22 Jun 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
21 Jun 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
08 Apr 2019STATEMENT OF USE PROCESSING COMPLETE
04 Apr 2019USE AMENDMENT FILED

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