MERCHANT EXCHANGE

Description

Advertising, promotional and marketing services, namely, providing a platform for the delivery of targeted messages, offers, rewards and information to customers and potential customers; providing assistance to businesses establishing rewards programs; providing aggregated information to merchants about consumer purchasing habits and preferences; online business directories featuring merchants providing consumer goods and services; aggregating customer relationships and interactions and rewards program information for merchants; providing a web-based system and online portals in the field of consumer-to-business commerce for consumers to enter, manage and modify their consumer preference information for use by merchants to create and manage offers for delivery to consumers; facilitating transactions between buyers and sellers through providing sellers with information about buyers and categorizing buyers based on their purchasing habits, permitting merchants to provide offers and rewards to consumers