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Trademark

SCHEELS

LIVE

Updated: 06 Aug 2019

Serial Number

88204158

Filed: 23 Nov 2018

Registration Number

5825327

Registered: 06 Aug 2019

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Attorney

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Class 035

Advertising, business management, and administrative services

Stylized Words/Letters

Covers exact words in any format

Description

Retail store and online retail store services featuring sporting goods and equipment, fitness equipment, hardware, apparel, headwear, footwear, fishing gear, hunting gear, outdoor gear, camping gear, hiking gear, food, seasonings, dog food, wildlife feed, basketball equipment, hockey equipment, golf equipment, football equipment, baseball equipment, softball equipment, volleyball equipment, wrestling equipment, snowmobile equipment, hunting equipment, fishing equipment, camping equipment, golf equipment, sports equipment, weight training equipment, bicycle equipment, bicycle tires, bicycle accessories, sports balls, basketballs, footballs, baseball bats, softball bats, baseball gloves, fishing apparel, hunting apparel, cycling apparel, hiking apparel, running apparel, golf apparel, volleyball apparel, softball apparel, cold weather apparel, clothing, caps, hats, winter hats, pants, jeans, snow pants, belts, underwear, shorts, running shorts, jackets, rain jackets, sport jackets, winter jackets, ski jackets, parkas, coats, vests, shirts, sport shirts, T-shirts, tank tops, sports jerseys, sweaters, weighted vests, socks, swimwear, shoes, basketball shoes, running shoes, soccer cleats, golf shoes, boots, hiking boots, sandals, slippers, gloves, cold weather gloves, weight lifting gloves, backpacks, sport bags, duffle bags, tote bags, sleeping bags, hammocks, air mattresses, sports glasses, sunglasses, grills, portable grills, smokers, food dehydrators, food processing equipment, meat grinders, meat slicers, knives, knife sharpeners, cookware, animal feeders, electric generators, snow skis, snowboards, water skis, wakeboards, paddleboards, skateboards, inline skates, scooters, sleds, tents, chairs, coolers, bicycles, trekking poles, ice fishing equipment, fishing rods, fishing line, bobbers, fish locators, depth finders, ice augers, fishing rods, fishing reels, fishing tackle, tackle boxes, fishing lures, ice fishing shelters, minnow traps, rod holders, bait containers, bait buckets, bait organizers, bait for fish, golf clubs, golf balls, golf tees, guns, firearms, shotguns, handguns, rifles, black powder, rifle scopes, binoculars, hunting optics, gun accessories, gun safes, gun and rifle cases, rifle slings, gun rests, bipods for firearms, ammunition, shotshell ammunition, shotgun shells, shotgun cartridges, ammunition for firearms; small arms ammunition, centerfire rifle cartridges, handgun ammunition, watches, smart watches, running watches, cameras, drones, headphones, headlamps, flashlights, spotlights, metal detectors, GPS units, card games, dartboards, yard games, water bottles, mugs, body warmers, exercise machines, bows, arrows, broadheads, hunting blinds, tree stands, scent control, arrow quivers

Trademark Coverage Details

Stylized Words/Letters

Words or letters with a specific styling, font, or arrangement.

Mark Literal Elements: SCHEELS

Standard Character Claim: Yes. The mark consists of standard characters without claim to any particular font style, size, or color.

Mark Drawing Type: 4000 - Stylized Words/Letters

For E-commerce Sellers:

This trademark protects the word(s) in ANY font, style, size, or color. Using these exact words for similar products/services may infringe on this trademark regardless of how you display them.

Classification Information

035

Service Class

Advertising, business management, and administrative services

What this class covers:

This class includes business management, marketing, and retail services. It covers everything from consulting firms and advertising agencies to online shopping platforms. If a company helps other businesses grow or operate, it likely belongs here. However, financial and legal services belong in different classes.

In simple terms: Business services like advertising, marketing, and management

First Use in Commerce

22 Nov 2018

First Use Anywhere

22 Nov 2018

Legal History

Status DateAction Taken
18 Apr 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
18 Apr 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
18 Apr 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
18 Apr 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
18 Apr 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED

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