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Trademark

EMOTIONAL DATA

LIVE

Updated: 11 Jan 2022

Serial Number

88853757

Filed: 31 Mar 2020

Registration Number

6616962

Registered: 11 Jan 2022

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Attorney

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Class 035

Advertising, business management, and administrative services

Stylized Words/Letters

Covers exact words in any format

Description

Analyzing and compiling business data, namely, consumer neurobiological, physiological and behavioral data, using a combination of data collection techniques, namely, EEG, fMRI, fNIRS, pupil dilation, heart rate, skin conductance, eye tracking, facial coding and implicit association for business purposes; market research services, namely, conducting consumer testing and consumer tracking behavior research and consumer trend analysis; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; brand evaluation services; brand imagery consulting services; brand positioning services; Concept and brand development services for corporate clients; marketing and publicity services, namely, promoting goods, services, brand identity and commercial information of others via print, audio, video, digital and on-line mediums; Advertising consultation for others in the field of interactive marketing

Trademark Coverage Details

Stylized Words/Letters

Words or letters with a specific styling, font, or arrangement.

Mark Literal Elements: EMOTIONAL DATA

Standard Character Claim: Yes. The mark consists of standard characters without claim to any particular font style, size, or color.

Mark Drawing Type: 4000 - Stylized Words/Letters

For E-commerce Sellers:

This trademark protects the word(s) in ANY font, style, size, or color. Using these exact words for similar products/services may infringe on this trademark regardless of how you display them.

Classification Information

035

Service Class

Advertising, business management, and administrative services

What this class covers:

This class includes business management, marketing, and retail services. It covers everything from consulting firms and advertising agencies to online shopping platforms. If a company helps other businesses grow or operate, it likely belongs here. However, financial and legal services belong in different classes.

In simple terms: Business services like advertising, marketing, and management

First Use in Commerce

31 Jan 2019

First Use Anywhere

31 Jan 2019

Legal History

Status DateAction Taken
11 Jan 2022REGISTERED-SUPPLEMENTAL REGISTER
07 Dec 2021LAW OFFICE PUBLICATION REVIEW COMPLETED
02 Dec 2021EXPARTE APPEAL TERMINATED
02 Dec 2021ASSIGNED TO LIE
02 Dec 2021NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

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